Bodega Boarder Crew is a multifaceted brand I created as a response to the “jockification” of the surf world. The concept was to combine two seemingly different worlds (surf culture and urban culture) and combine them to show the similarities they share. Through this brand I have developed apparel, print publishing, events, podcasts and videos. I have also been able …
We were brought in by ASP to help them with the product launch for Aeroflex and Velocity. Our main tasks were to create promotional and marketing materials related to the two products. This includes sales aids, internal documentation, web based landing pages and general print pieces. We continue to work with them in expanding on their initial product launch.
Modern Marketing Summit was a digital marketing conference that had events in cities such as London, Barcelona, New York City, Los Angeles, Chicago, San Francisco and Cannes. As the head creative director for three and a half years I was responsible with redesigning the brand and executing that brand DNA across multiple channels. Those channels included web, mobile, video, stage, …
While our team was part of Comexposium USA we were tasked with rebranding the iMedia brand and making sure it was carried through all channels. This included site design, event signage, video pieces and much more. Past that we were tasked with getting the brand to be implemented globally. This entailed creating a concrete style guide with feedback from every …
Cosmoprof contacted us with the issue that they were not converting enough users off of their SEO work. Our strategy is to create a new content site that functioned as a news site for the beauty industry named CPNA Newsflash which can be seen HERE. We also worked with them on their conversion strategy with a new suite of landing …
Neutrogena was about to re-launch their entire product line for 2017. We were tasked with various projects as they related to the launch through their internal marketing team. These included internal press materials, product fact sheets, event design pieces and invitations for various events. They have been a constant client of ours and great to work with.
I was tasked with developing materials for Shiseido when they announced Jennifer Connelly as their international spokesperson to coincide with a new product launch. This included developing some confidential materials, an electronic publicity kit and some items for an editor event hosted in NYC.
Blushcon, a beauty conference targeted to the youth market, needed to drive some last minute sales to their event. They enlisted us to develop a quick email and social media campaign that leveraged the strength of their attendees. We put a focus on their top tier social media influencers and drafted off of those people.
While being the Brand Art Director for TMZ I was tasked with developing various print and online graphics. I was also tasked with leading a team of UX designers, graphic designers and content producers on creative projects including Best of TMZ and TMZ Sagas.
The Mighty is a content site that compiles user generated content related to people with special needs or health issues. They wanted to grow their company and site and had multiple small projects they needed to have taken care of. They contracted us to develop their brand style guide, create email templates, develop some online UX solutions to increase sharing …