Annie Free is an illustrator with a huge Instagram following. She approached us with a request to help her to develop her branding and product line. First we developed her logo and identity off of her illustrations as well as a font to use on all her pieces. Next we developed branded packaging pieces for her line. This was followed by the development of an extensive product line that included stationary, apparel, pins, mugs and much more. The last part of the project was to create straight forward line sheets and sales materials for her employees to use to sell the line.