Brian Averill is a photographer that has been documenting the Venice Beach skate and surf scene for over 10 years. He approached us with a book concept and we were tasked with executing it for him. Our goal was the really have the photography speak for itself in this 180 plus page book. Thus we kept the layouts very clean and the typography a mix of something reminiscent of the POP days of Venice as well as what is happening there now.

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